Communications/Image

Committee Members

  • Jim Ludwig, Chair (CCNA First Vice President, Lido Key)
  • All CCNA Board Members
  • Background: In setting initiatives from the Neighborhood Summit – 2023, the Membership identified their top items, Health and Safety, Meaningful Input and Code Compliance.  The Board at their April 26, 2024, meeting discussed and agreed to take on Communication / Image as an internal initiative and endorsed the concepts in an internal document that identifies Goals, Audience, Channels, Building Relationships and Evaluation.

Goal:

  • Developing relationships with the press/media
  • Developing relationship with county administration

Action Items: The Board identified the following action items:

  • Update General Email Distribution – Identify and include:

(Completed June 2024, updated as needed)

    • City and County elected officials.
    • City staff management and other selected staff.
    • Past neighborhood leadership (Presidents, Delegates and Alternates)

(Updated as information is presented)

    • Neighborhood Association Board Members (as identified by their President)

(Completed June 2024, additional added as they present)

    • Past Speakers and Presenters

(Being worked on)

    • Community Association leadership (Assigned to Board)
    • Reinstate our Facebook Page (Richard Harris)
  • When appropriate, send out Press Releases to the media.
    • Press Releases were sent out following our Neighborhood Award announcement.
    • More frequent releases are planned
    • Media is monitoring our website, which has current news posts updated when appropriate (usually 2-3 times a week)
  • When appropriate, send out general emails to membership in addition to “From the Desk of”
    • We have introduced a “neighborhood event” time announcement
    • We have begun to make general information announcements
    • The monthly newsletter includes all website posts
  • Set meeting agendas to allow for more time for

(Board made these changes in September 2024)

    • Member’s Q&A of presenters,  
    • Neighborhood Reports
    • General Discussion of Issues

Additional Action Items Completed or Ongoing:

  • Improve Website SEO (search engine optimization), Monitor site/page hits, and Monitor AI site references.   (Baseline Completed – Actively monitoring)
  • Direct communication from the emergency services team. (Set up alerts to our neighborhoods in 2023 and 2024 storm seasons.  Also became contact for national and international news outlets following Helene).  
  •  Established regular communication with our County Commissioner
  • Requests for interviews from local news outlets is increasing.
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